Sabrina Effendy has been working at BMW for over 11 years and has had many special moments. Currently, Sabrina has been contributing as a Senior Network Development Executive at BMW Group Asia for the past 7 years. She enjoys her work at the company as it allows her to unleash her creativity and collaborate with great colleagues: "Every showroom opening is a significant moment, as it marks a completion of a project, in which my team and I invested a lot of time and energy to ensure the best possible outcome."

One event stands out for her – the launch of the BMW i3 in Munich, which she attended. It was a significant milestone, a moment she will always remember fondly: "It was not just about cars; it was about innovation towards the future of mobility and making strides towards a greener future."