MINI Sales & Marketing Intern

SPREAD ENTHUSIASM. SHAPE THE FUTURE.

SHARE YOUR PASSION.

At the BMW Group, everything starts with passion. It turns a profession into a vocation. It drives us to keep reinventing mobility and bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together. 

An exciting opportunity awaits the MINI Sales & Marketing Intern who will get the chance to work for an iconic brand in supporting the Marketing, Sales & Product areas of the business.  Gain valuable experience by providing executional support in the areas of Digital, CRM, Partnerships, Campaigns and Events. Broaden your administrative, analytical and technical skills through providing support in Performance Reporting and managing budgets with the team. There will also be opportunities to support the Product Manager, Regional Operations Managers and Director, MINI. 
 

Responsibilities include (but are not limited to):

Marketing

• Support Senior Digital Specialist to audit marketing content (e.g. customer-facing videos) to ensure assets are up-to date.
• Be the lead in ensuring the Marketing Hub, a central repository for Canadian MINI imagery, videos, and guidelines, are up to date with MINI’s most recent content to support retailers.
• Support Senior Campaign and Partnerships Specialist on required projects, including events.
• Maintain accuracy and ongoing support with leads reporting (retailer or NSC).
• Support MINI Marketing team in maintaining MINI Life and MINI Social email inboxes – includes processes to verify customer or vehicle details.
• Learn to work with creative and media agencies through micro digital campaigns.
• Raise CM-C4-CA Brand and DAG estimates in SAP, and ensure all invoices are paid. Liaise with Controlling to ensure all transfers, tracking, etc. are up to date.
• Participate in monthly budget reconciliation meetings for Marketing team.

Sales

• Weekly update of sales forecasting tracker document for Director.
• Develop visit template, then prepare for each retailer visit / virtual visit, for MINI Regional Operations Managers.
• Prepare Monthly/Quarterly regional reports for sales volume, sales mix, market share etc.
• Regional Marketing Co-op claim processing and reports. 

Product

• Assist product planning with system updates in PISA, OKA & PCASO
• Support Product Manager with respect to competitive analysis, product and trim sample distribution, and other ad hoc projects.
• Work with product planning to identify any product related topics / challenges to improve accuracy of information and implement ongoing improvement processes.    
   

Qualifications

• Recent college or university graduate or students currently pursuing post-secondary education with a focus in business studies or CRM/marketing.
• Strong communication, writing and editing skills. 
• Excellent organization and project management skills; impeccable attention to detail. 
• Ability to own projects from start to finish and adhere to strict deadlines – strong sense of accountability. 
• High level of proficiency in Microsoft Excel, PowerPoint, Word
• Ability to build clear and impactful presentations. 
• Ability to thrive in a fast-paced, work-intensive environment. 
• Understanding of paid media categories and media planning considered an asset. 
• Automotive industry background would be an asset. 
• Bilingual in French would be considered an asset. 
• Working knowledge of BI tools such as Tableau is an asset.

Benefits of working at BMW Group Canada include:

• An award-winning culture.
• Cutting edge of innovation and creativity.
• Flexible working models.**
• World-class office space.
• Enjoy fresh meals in our amazing fully staffed and subsidized onsite cafeteria.
• Energize at our fully loaded coffee/tea bar.

 ** We encourage interested candidates who may legally work in Canada to apply for the role. Our organization follows a hybrid work structure. To be eligible for this role, candidates are expected to work from our Head Office in Richmond Hill, Ontario three times in a week.

BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment. BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law.