MINI UK, Farnborough - Digital Marketing, Brand Communications and Strategy Intern (July 2025)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

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We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough. 

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support to our house charity with a variety of fundraising events throughout the year.
• Throughout our offices there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement

MINI UK, Farnborough - Digital Marketing, Brand Communications and Strategy Internships

 (July 2025)

We are looking for confident and eager to learn individuals to join us and have three roles available within the MINI UK team:

• Digital Marketing Intern
• Brand Comms and Social Intern
• Strategy Intern

The Digital Marketing Intern and Brand Comms and Social Intern will be working in the marketing team who are responsible for the delivery of all UK marketing campaigns, be that brand focussed or new model launches. We work with a number of agencies in a dynamic, busy, yet fun team with a work hard, play hard attitude. 

The Strategy Intern works with both the sales and marketing teams to steer and deliver MINI UK’s market strategy and new model launch planning.

Whilst MINI is part of the BMW Group, it has a very separate brand identity, with the smaller MINI marketing and strategy teams working autonomously from BMW. Everything from our dress code to office environment is reflective of the MINI brand.

What awaits you?

• Our team structure allows you to take full responsibility for projects, operating as a key and valued member of the department from day one.
• Collaboration with the wider team to deliver exciting campaigns and major events.
• Coordinating and publishing weekly bulletins and key performance dashboards to internal stakeholders, as well as monthly competitor analysis.  
• Administration and steering of key focus topic working groups, including Electric and MINI App.
• Support with developing the MINI team engagement strategy, including helping to organise team days and social activities.
• Support the finance process for the overall multi-million-pound budget. This will include working with purchasing, raising purchase orders and completing month end.
• Wider professional development opportunities across the BMW Group.

Qualifications and Experience

• Studying towards a bachelor's degree and on track to achieve at least a 2:2 - a degree in Business Studies, Marketing would be advantageous but not essential.
• Strong relationship building skills and excellent inter-personal abilities, alongside exceptional written and verbal communication.
• Excellent IT skills alongside a willingness to understand and use new systems and technology.
• A well-rounded individual with a good mix of numerical and creative skills.
• Self-motivated, well organised, and able to manage your time and complete tasks before deadlines.
• Strong attention to detail, coupled with the ability to provide considered feedback to marketing agencies and colleagues.
• A team player with a helpful, can-do attitude.
• A genuine passion for MINI and Marketing is essential.
• The ability to clearly understand the MINI brand tone of voice and creative style to provide relevant feedback and input on projects.
• A UK driving license is advantageous but not essential.

Why choose us?

·    Great Pay – A competitive annual salary of £23,700, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.

·    Rewarding Work-Life Balance – Contracted working hours are 37.5 hours a week, Monday to Friday, helping you develop a fulfilling work-life balance.

·    Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

If you apply, the next stages of the recruiting process could include online testing, video interview and then a face to face, telephone, or virtual interview with the hiring manager. This may be in the form of an assessment centre.

Please note:

We operate rolling recruitment, this means we may close the application window earlier than identified, if sufficient applications are received, so please apply early to avoid disappointment. Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further. If you need support in undertaking the tests please email us at FutureTalentRecruitment@bmwgroup.com.

Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further. If you need support in undertaking the tests, please email us at FutureTalentRecruitment@bmwgroup.com.

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.  

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex, or sexual orientation.

Closing date for applications:   Saturday 30th November 2024

Any further questions? Email us on FutureTalentRecruitment@bmwgroup.com