Intern, Marketing Strategy
As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.
This is a full-time internship position for our Spring Rotation, from January 13, 2025 through May 16, 2025 in Woodcliff Lake, NJ.
Support BMW’s future marketing strategies and current marketing initiative with focus on identifying target audiences, connecting marketing data to inform strategic decisions and fostering a collaboration model between marketing channel leaders. The role will work closely with various departments bringing together a holistic strategy to bring BMW forward against the competition.
Key Responsibilities:
Project management support on use case implementation and maintenance (coordinating tasks / dependencies across agency teams, updating manager with to-dos, flags, status)
Reporting / insight generation support on key use cases and PoCs (support agency and internal team members on reviewing data (potentially querying data, applying SQL, etc), deducing insights and preparing presentations on findings
Prepare process documentation on collaboration model operation
Ad hoc research and analysis on relevant technology / privacy / industry topics with deck preparation / presentation on findings
Implementation of personalized CRM campaigns including dynamic offers
Project management in email-to-site personalization use case activation
Ad hoc presentations on key research topics (ie, cookie deprecation, durable identifiers, CDP implementation, etc)
Deck and documentation on collaboration model processes, including proposed optimizations
Collaboration on reporting tasks and deck preparation (existing use case reporting and stand-alone projects)
Requirements:
Currently enrolled in a bachelor or master’s degree program at an accredited college or university
Possess a minimum cumulative GPA of 3.0 (not just in major)
Have completed at least 30 college credit hours at time of application
Field of study: Marketing or other related fields
Must attach a copy of college unofficial transcript
Ability to work full-time (36.25 hours/week)
Prior BMW Group experience (applicable to international J1 students only)
Strong analytical, communication, public-speaking and presentation skills
Experience using PowerPoint and Excel skills
Project management experience
Preferences:
Experience with Adobe Marketing Suite and SQL is a plus
Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:
Medical Insurance
All with options for $0 Employee contribution
Paid Time Off in addition to Company paid holidays where eligible
Hybrid work environment
Intern Vehicle Lease Program
The hourly rate for Undergraduate students is $25.30
The hourly rate for Graduate students is $32.20
The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.
Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.
At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
