FOSTERING A GREAT CULTURE.

We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.

Our Core Values.

OPENNESS.

We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.

TRANSPARENCY.

We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

RESPONSIBILITY.

We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

TRUST.

We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

APPRECIATION.

We reflect on our actions and respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

Diversity.

Diversity – in every form – is one of the most important success factors for us. And we know that passion knows no differences, so we encourage diversity in all our teams. If you want to set standards in shaping the sustainable and individual mobility of the future, you also have to go ahead with the corporate culture.

An older and a younger colleague are having a chat.

AGE & EXPERIENCE.

In order to benefit from the strengths and experiences of employees of different ages, we have introduced a variety of programmes for flexible and mobile working.

Three BMW employees are having a chat in the office.

GENDER.

To us, equal opportunities for everyone are not an empty promise, but a reality we live by. We know that the varied and mutually complementary perspectives and approaches of each individual make us strong enough to face our challenges.

A group of colleagues, one in a wheelchair, are having a meeting.

PHYSICAL & MENTAL ABILITIES.

By creating optimal, barrier-free working conditions we ensure that all of our colleagues, whether they have a disability or not, feel comfortable and empowered to shape creative processes from a variety of different perspectives. 

A MINI and a motorbike painted in rainbow colors.

SEXUAL ORIENTATION & IDENTITY.

For us, diversity means living a culture that is based on appreciation and respect, so that people of all origins can contribute and develop with their personality and identity. We ensure a positive, tolerant and open work environment in which everyone is welcome regardless of their sexual identity.

Colleagues from different countries are having a meeting.

CULTURAL BACKGROUND.

We are proud to have colleagues from over 100 different nations at the BMW Group, and strive to promote cultural exchange through targeted talent development, inter-cultural engagement and intensive international exchange.

Video insights into Cultural Diversity.

Diverse perspectives, shared passion: At the BMW Group Central & Southeastern Europe Region, over 1,500 colleagues from more than 30 nations and diverse cultures work together. We asked them "What does cultural diversity mean to you?". Discover their unique perspectives and get a glimpse into the vibrant, inclusive culture.

Video Thumbnail: Many BMW Group colleagues as a collage

Some of our local initiatives in the region.

SUSTAINABILITY.

To shape the individual and sustainable mobility of the future and to really make a difference with our work is not only our passion, but our daily drive! Sustainability is an important part of the BMW Group's corporate strategy. Strategic focus goals for reducing our emissions and responsible use of raw materials include decarbonization, circular economy, social aspects, as well as respect for environmental protection and human rights in the supply chain. Check out our corporate website to find out more about our commitment in sustainability.

Page Overview: Our Culture & Values