Within BMW Group Netherlands, I've held various positions. I started at Alphabet in 2006 as Commercial Director. After taking over ING Car Lease, the current Alphabet Netherlands was created, where I worked within the management board for 5 years. In 2016, I returned to Rijswijk, as Sales Director BMW Netherlands and since November 2021, I've held the role of CEO of BMW Netherlands.

BMW is an incredibly beautiful brand, globally known and with a lot of charisma and technical innovations. It's a relatively small car manufacturer but insanely strong, partly due to the passion for the brand of its 150,000-plus employees. It's great to be part of this cool company in which I can share my passion. For years, I've been contributing to the success of this company with so much heritage. I think it's important that this European brand remains relevant in the future. And working in the Netherlands is so much fun because we are a relatively small NSC (National Sales Company) and therefore know almost all our colleagues. An intimate setting under the wing of a large corporate organisation.