BMW Group was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994. BMW Group is the world’s only multi-brand car manufacturer pursuing a clear-cut premium brand strategy that includes a portfolio consisting exclusively of premium brands; from the small car to the luxury segment.
BMW Group Middle East has been growing steadily with full-time staff who provide strategic and operational support to the 14 importers in 13 markets across the Middle East region. These support functions include sales, service, marketing, aftersales and corporate communications. A big part of the operation is the focused on training, which is done at BMW Group Training Center in Dubai, equipping customer-facing staff and technical teams with the needed skills to excel in their domain.
The Group is represented in the premium and super-luxury sectors with three strong, authentic brands; BMW, MINI and Rolls-Royce. BMW Financial Services is also operating in the Middle East, offering Shariah-compliant finance solutions aimed to make the experience for BMW Group customers as hassle-free as possible.
