A constant striving for innovation, for something new and better, is a concept deeply anchored in the corporate culture of the BMW Group – in the thinking of all colleagues, in our processes and also in the identity of our brands.
But what makes our corporate culture so unique? Our passion and the drive to shape the sustainable and individual mobility of tomorrow! Because someone who does great things day after day does not just have a job – they have a calling.
We are excited by change and open to new opportunities. We learn from our mistakes.
We acknowledge concerns and identify inconsistencies in a constructive way. We act with integrity.
We take consistent decisions and commit to them personally. This allows us to work freely and more effectively.
We trust and rely on each other. This is essential if we are to act swiftly and achieve our goals.
We reflect on our actions, respect each other, offer clear feedback and celebrate success.
At BMW Group, we’re home to a lot of people. People from all walks of life, with a variety of backgrounds that make them who they are. Whose stories and unique life experiences shape the company we are. Because as diverse as our customers, suppliers and investors are worldwide, so too are our teams.
