FOSTERING A GREAT CULTURE.

We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever-changing environment where we welcome strong characters and individual personalities.

Collage of three BMW Group employees

Our Core Values.

OPENNESS.

We are excited by change and open to new opportunities. We learn from our mistakes to create our future. We take our colleagues' ideas seriously because every little impulse can turn into something great.

TRANSPARENCY.

We do not embellish and choose to point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

RESPONSIBILITY.

We make consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

TRUST.

We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

APPRECIATION.

We reflect on our actions and respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

Sustainability.

The BMW Group firmly believes that sustainability in all its forms is of paramount importance, across global operations and not just in Italy. This commitment manifests itself through numerous initiatives and projects undertaken by the company, such as:

BMW Charging Station.

Electric charges project.

In addition to equipping our own facilities with electric vehicle charging infrastructure, the BMW Group is taking a leading role in expanding public charging networks globally.

A disabled man is lifted onto a motorbike

social responsibility.

We not only talk about social responsibility but act. One of our initiatives is SpecialMente, a project that includes all our Corporate Citizenship activities, that have directly involved the company's managers together with all employees, dealers, partners, and friends.

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Green energy.

Since 2020, we have been sourcing our entire external electricity demand from renewable energy sources. We are also involved in projects outside our own value chain to make an additional contribution to CO2 avoidance.

Four colleagues collect plastic rubbish

Plastic free initiatives.

We are taking proactive steps to reduce plastic waste and promote sustainability in our offices. The company has launched ambitious plastic-free initiatives that aim to minimize the use of single-use plastics and find innovative alternatives. Furthermore, we use eco-friendly cleaning solutions.

BMW Vision Circular Economy

Digitalisation enhancement.

Digitalisation is a crucial element of our success, extending far beyond just our cars but also improving processes and daily workflows with digital tools in order to boost productivity, and foster collaboration.

Diversity.

Diversity – in every form – is one of the most important success factors for us. We encourage diversity in all our teams because it inspires creativity and makes us more innovative, competitive and attractive. People with diverse cultures, with different points of view, work together in a team located all over the world, developing ideas and solutions for the future of mobility.

A woman working at her desk.

AGE & EXPERIENCE.

To benefit from the strengths and experiences of employees of different ages, we have introduced a variety of schemes for flexible and mobile working.

Men and women in a meeting

GENDER.

To us, equal opportunities for everyone are not an empty promise, but a reality we live by because we know that it is the varied and mutually complementary perspectives and approaches of each individual that make us strong enough to face our challenges.

A man in a wheelchair is lifted up by his colleagues

PHYSICAL & MENTAL ABILITIES.

By creating optimal, barrier-free working conditions we ensure that all of our colleagues, whether they have a disability or not, feel comfortable and empowered to shape creative processes from a variety of different perspectives.

A MINI and a motorbike painted in rainbow colors.

SEXUAL ORIENTATION & IDENTITY.

For us, diversity means living a culture that is based on appreciation and respect, so that people of all origins can contribute and develop with their personality and identity. We ensure a positive, tolerant and open work environment in which everyone is welcome regardless of their sexual identity.

Colleagues from different countries are having a meeting.

CULTURAL BACKGROUND.

We are proud to have colleagues from over 100 different nations at the BMW Group and strive to promote cultural exchange through targeted talent development, inter-cultural engagement and intensive international exchange.

Hear from our colleagues.

BMW Group employee Fortunata

"Throughout my path, I felt encouraged by the sense of belonging and community, through various opportunities to connect with colleagues from all parts of the world. These experiences were not only a source of support but inspired my desire to contribute, multiply, and spread ideas and initiatives of inclusion and diversity. By capitalizing on the value that exists in everyone, we can create a more stimulating and fair working environment for all. We can share a unique idea of inclusion, with each person participating in their own different way. One diverse thing leads to another, and together we build inclusion!"


FORTUNATA.
Insurance Business Manager

BMW Group employee Marco

"What I like the most is the open mind culture that embraces innovation and change as new opportunity! This mindset allows us to stay agile and adapt quickly to evolving market needs and technological advancements. By fostering a spirit of creativity and openness, we are all empowered to think outside the box and bring fresh perspectives."


MARCO.
Customer Support Retention and Experience Coordinator

BMW Group employee Diego

"Working in an international environment allows me to deal with colleagues from several countries and cultures. This has enriched my horizon a lot and helped me to grow both from business and personal point of view."


DIEGO.
Used Car Business Manager

Page Overview: Our Culture & Values