Our Entities & Locations in Italy.

Founded in 1978 under the name BMW Financial Services Italia S.p.A., the BMW Group Finance Company has been a European subsidiary of BMW Bank GmbH since 2013. Today, we provide a wide range of customized financial and insurance services to satisfy all the needs of retail customers and companies with enthusiasm and passion. Being premium is our core competence and philosophy and it is our goal is to continue being the leading provider of premium individual mobility products and services.

Alphabet is the multi-brand long-term rental entity of BMW Group and its headquarters are in Trento. Alphabet supports companies and retail customers with innovative, efficient and sustainable premium mobility solutions. Alphabet is a pioneer in creating advanced Mobility Solutions: AlphaElectric the electric mobility solution, AlphaRent the flexible rental to meet short- and medium-term needs, and Alphabet Mobility Services, the user-friendly smartphone application that effectively supports driver mobility.

BMW Italia Retail is the official BMW Group dealer in Italy. With its four locations in Rome, it provides sales and services to BMW, MINI and BMW Motorrad customers, in addition to selling parts and accessories. An extremely qualified team of about 300 people, committed to the satisfaction of its customers every day, work in the various facilities.